Chad Jensen, TCC’s president, wrote an article for CustomerThink. This website is a global online community of business leaders who strive to create profitable customer-centric enterprises.
Chad Jensen has worked for TCC since 2009. Previously, he held roles of increasing accountability including running finance, supply chain, IT, and HR. Throughout his career, he has held various financial and consulting roles at Lincoln Financial Group, Accenture, and PricewaterhouseCoopers. Chad has been recognized twice as CFO of the year by the Indiana Business Journal.
Chad’s contribution on CustomerThink discusses the link between internal company culture and external customer experience. Although these two may appear to be completely separate entities, your culture has a direct impact on your customers in many ways.
Customers are becoming more conscious of where they are spending their money and are looking to support companies that are passionate about the communities they serve and share similar values with them. Plus, creating a transparent culture that starts from within will translate to the way your employees interact with their customers.
We have implemented these principles at TCC and place a huge emphasis on giving back year-round. Throughout the year, we hold four Community Events that our employees and our customers can help out with. Our most notable event is our annual School Rocks Backpack Giveaway where all of our stores give away free backpacks filled with school supplies to local kids in their area. Our customers love the fact that their purchase is directly contributing to doing good in their area, and our employees love that these events help connect them with other organizations within their community.
To learn more about the link between company culture and customer experience, read his full article here.